Campaign Middle East recently covered industry movers and shakers from the advertising, marketing and creative space for our MENA Power List 2023 issue and there was a strong sense of optimism about the region’s landscape for marketers to flourish.
Saleh Ghazal has been the CEO of OMD MENA for 1.5 years. His favourite hobby is running.
Do you remember the first time you were able to advertise on Facebook and Google search? Since that day, and until now, the media industry has witnessed a shift in emphasis from upper funnel channels to those at the lower end.
While there are multiple factors that led to this shift, it is primarily driven by the advancements in digital tech
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