Memac Ogilvy – under the WPP umbrella and part of the Ogilvy Worldwide network – has revealed its recent directorial appointments in the Middle East following a conversation with Campaign Middle East.
Yasser Hamdy, Rajeev Nair, Nancy Fahim, Chantelle Burchett, and Shady Fekry, have all taken up senior positions within Memac Ogilvy, aligning with the growth that the organisation’s PR business has witnessed in the UAE over the past 12 months.
Commenting on the appointments, Saad Abu Touq, Managing Director – PR, UAE, said, “We have expanded our team with specialised expertise to support our growth journey and elevate our offerings. Our philosophy of borderless creativity led us to tap into our network, welcoming great minds like Yasser, Nancy, and Chantelle.
“We are also thrilled to have industry experts like Rajeev and Shady join our family, enriching us with their valuable experience. These hires enhance our capabilities in Influence, Media Relations, Strategy and Content, as well as Client Servicing and Consultancy, solidifying our position as leaders in the PR industry and reflecting our commitment to delivering excellence that drives our clients’ success,” he added.
Yasser Hamdy joins as business director – PR UAE, marking his fourth market with Ogilvy after stints across Doha, Cairo, and Riyadh gaining expertise in strategic communications, crisis communications, and brand reputation management.
Hamdy said, “Each market has offered unique challenges and opportunities, and I am eager to bring my insights and expertise to the dynamic landscape of Dubai. At Memac Ogilvy, we champion ‘borderless creativity,’ and I am committed to leveraging this philosophy to bring unparalleled value to our clients.”
Rajeev Nair takes the mantle of senior director of Strategy & Content – PR, UAE, and brings close to 18 years of PR experience to the role.
Nair said, “Ogilvy has opened a new way of thinking. The agency’s legacy of creativity and applying insights from behavioural science is unmatched. The talent, energy and the collective push to do something extraordinary, even in everyday work, provide real value for clients.”
Nancy Fahim, who claims the role of group account director – PR, UAE, said, “At the heart of Ogilvy’s mission is people. Internally, we are dedicated to bringing together the best talent and creating dynamic, high-performing teams. Externally, our focus is on being true, trusted advisors to our clients, working alongside them to protect and grow their businesses.”
She added, “Particularly amid today’s challenging global tides, companies need partners who are real and relevant. With that, I am excited to continue my journey with Ogilvy, having moved from our Doha office to Dubai, and to further our commitment to collaboration and excellence.”
Chantelle Burchett, who joins as the influence account director – PR, UAE from Ogilvy’s London HQ, told Campaign Middle East that she is passionate about empowering brands to unlock the full potential of influence, fostering authentic and inclusive creator relationships to drive tangible results and maximise impact.
Burchett added, “A testament to Ogilvy’s ‘Borderless Creativity’ in action, I’m honoured to be joining the Ogilvy UAE team as Influence Account Director, eager to amplify our award-winning influence portfolio. I’m excited to spearhead cross-market synergy and work closely with the incredible regional team to continue executing our industry-leading excellence in influence.”
Shady Fekry adds 11 years of industry expertise to the Memac Ogilvy team, joining the organisation as the associate director – Media Relations / PR, UAE.
Fekry said, “Ogilvy’s legacy in the PR and comms world is unmatched. Joining them as associate director , Media Relations is truly an honor. I’m eager to elevate Ogilvy’s media relations to new heights, amplifying the success of the agency’s client portfolio. I’m excited to learn and work alongside the best to achieve amazing things together.”
