Memac Ogilvy has formed a strategic alliance with Saga Communication in Morocco.
Memac, which has ended its previous affiliation in the country, says the new alliance has been formed to leverage Saga Communication’s local expertise and Memac Ogilvy’s regional network, and to “explore opportunities in the rapidly growing Moroccan market”.
Edmond Moutran, chairman and CEO of Memac Ogilvy & Mather Holding, Middle East & North Africa, said: “Saga Communication brings strong expertise in the areas of telecommunication, consumer products and communication of companies and public institutions since 1993. The combined knowledge and talent of Memac Ogilvy and Saga, along with the strengt
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