MediaCom has won the social and SEO account for GSK across the region following a competitive pitch.
The Dubai-headquartered agency was awarded the business for brands such as Panadol, Horlicks and Pronamel, with the brief covering the GCC, Levant and Egypt. The incumbent Starcom, along with MediaCom, were the only two agencies participating in the pitch.
Wael Kaskas, marketing director at GSK Consumer Healthcare Middle East, said: “Our most important stakeholder remains our consumer, and digital and social media afford us an innovative and two-way communications channel with them.
“Through it we are better able to understand their views and, accordingly, ensure that we as an organisation
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