FP7 retains Emirates NBD account

FP7/DXB has retained the creative advertising account for Emirates NBD following a multi-agency review called at the tail end of last year.

The agency will oversee the communications brief for Emirates NBD – the UAE’s biggest lender – as part of a three-year contract that covers the UAE.

“We are delighted to renew our partnership with FP7,” said Vikram Krishna, head of group marketing and customer experience. “They have been with us right through on our journey to becoming one of the leading banking brands in the Middle East with a $1 billion-plus valuation. We look forward to their contribution in steering our brand to greater heights in the future.”

Sasan Saeidi, managing director of FP7/UAE, added: “We are overjoyed with this pitch result. Retaining this wonderful partnership, and ensuring this great brand remains at the forefront of our client roster, is something we are extremely proud of.

“Emirates NBD and FP7 have achieved great results together for the past number of years; both effective and award-winning communication. We are geared up and determined more than ever, to make sure the next three years are even more successful, so watch this space.”

The Emirates NBD Group has operations in the UAE, Egypt, Saudi Arabia, Qatar, Singapore, and the UK, and has representative offices in India, China and Indonesia.