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Shantelle Nagarajan
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Mediakart, Continuum Media partner to enhance contextual, 3D advertising in MENA

Shantelle Nagarajan
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“Together with Mediakart, we’re combining strategic insight with creative technology to help brands speak more intelligently and intuitively to their audiences," says Nayeem Siddqui, Managing Director at Continuum Media.

Mediakart

Mediakart, a platform that specialises in contextual and 3-dimensional (3D) advertising, has formed a strategic alliance with Dubai-based Continuum Media in an effort to offer brands new ways of engaging with audiences in the Middle East and global markets.

By combining Mediakart’s data-driven ad solutions and digital expertise with Continuum Media’s regional intelligence, the alliance aims to help marketers achieve deeper audience penetration through tailored, immersive campaigns. The focus will be on elevating how contextual and 3D ads are delivered to brands looking to drive engagement and ROI.

“Mediakart is dedicated to pushing the boundaries of modern advertising,” said Shahad


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Tags:3D advertisingcontextual advertisingcontinuum mediaMediakartNayeem SiddquiShahad Anand
the authorShantelle Nagarajan
Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.
All posts byShantelle Nagarajan

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