MediaCom Sport has expanded into the Middle East and North Africa with the opening of an office in Dubai.
The WPP-owned consultancy will be run by Marwan Bourad, who has worked at Leo Burnett and Starcom and has experience in sports marketing spanning 15 years.
Marcus John, global head at MediaCom Sport, said: “MENA is both, from an advertising as well as sponsorship perspective, one of the fastest growing regions in the world. Our clients are investing heavily across the region and I’m very pleased to be able to offer our unique tool sets and strategic insights to that part of the world now as well. Marwan brings very strong regional expertise to our team which will deliver immediate
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