Credits: Ishwari Khatu
Media World has announced that is set to acquire and operate “largest” outdoor high-resolution digital screen in the MENA region, according to the outdoor company.
The company signed a deal worth more than AED 100 million with real estate developer RSG Group of Companies (RSG Group) to acquire the screen. The deal also marks the beginning of Media World’s partnership with RSG Group.
The acquisition of the screen, which is called The Show, also marks Media World’s entry into the digital sphere of out-of-home media.
The digital screen is located alongside Dubai’s Sheikh Zayed Road on
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