MCN’s media agencies have retained their no. 1 ranking for the 4th consecutive year by RECMA.
The report, which reviews 16 agency networks in the Middle East, recognised only 3 key profiles across all media agencies, two of which were MCN’s UM and Initiative.
The ranking sees UM retain the number 1 spot for the 7th consecutive year and Initiative ranked no. 2 both with ‘Dominant profiles’ and Magna no. 4 with a ‘High profile’.
The bi-annual qualitative report from RECMA provides a comprehensive assessment of the performance and long-term health of media agencies. It assesses agencies in two primary categories: Vitality, which reflects the dynamism of an agency, and Structu
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