Image Credit: Juergen Teller
MCM honors its heritage with an advertising and digital content campaign featuring supermodel Cindy Crawford.
Produced in collaboration with creative director Fabien Baron of Baron & Baron, the campaign presents the supermodel holding the brand’s latest Mode Travia crossbody in leather, and showcases house codes and signature styles.
The campaign links MCM’s past with its present, with subtle references to the brand’s 1996 campaign that featured Cindy, shot by the late Herb Ritts.
“It was nostalgic for me to travel back in time with MCM from our first photoshoot in the 90’
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