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McLaren Middle East hits the road with the UAE’s female supercar community

Lauren Dowdy, Regional Marketing Manager for the Middle East, India and Africa, said, “This initiative was rooted in hyperpersonalisation, but it extended far beyond that."

Last month, McLaren Middle East brought together members of the UAE’s female supercar community for a women-only event that highlighted shared passions, individuality, and a growing presence within the region’s automotive scene. The gathering, held in collaboration with TUMI at Leña, served as both a social and cultural moment for a community that’s often underrepresented in the industry.

Lauren Dowdy, Regional Marketing Manager for the Middle East, India and Africa, McLaren said, “This initiative was rooted in hyperpersonalisation, but it extended far beyond that. It was a celebration of the UAE’s vibrant female supercar community, designed to create a unique and memorable experienc


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the authorHiba Faisal
Hiba Faisal is a Junior Reporter at Campaign Middle East, part of Motivate Media Group. She handles coverage on influencer marketing and the luxury industry, and is also tasked with the brand’s social media presence. Alongside her daily reportage, she produces and edits video content for Campaign’s digital platforms — including Reels, interviews, and behind-the-scenes features. She specialises in capturing how brands build emotional connections with their audiences by prioritising relevance and authenticity through co-creation and storytelling.