McDonald’s Qatar, in partnership with Leo Burnett Dubai, has launched a creative take on the age-old dilemma of food sharing with the introduction of The McDonald’s Exchange Rate – a digital-first campaign that translates fast food into a system of real-time, bite-for-bite value.
Exclusive to the Qatari market, the activation transforms the McDonald’s app into a playful trading platform, offering customers a way to settle meal-sharing negotiations with a touch of gamification. Whether debating how many fries equal one Chicken McNugget or what a McChicken is worth in soft drink sips, the tool sets live exchange rates between menu items, driven by a mix of product popularity, pricing
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