Following a four-way competitive pitch, McDonald’s Egypt has decided to award its digital and social media account to OMD Egypt. The Omnicom Media Group MENA-owned business performance company will take over from the incumbent, Digital Republic, in January. This is the first time McDonald’s will work with OMD in Egypt.
This represents a major win for OMD Egypt as McDonald’s isn’t only a key client of the global network but also a highly innovative brand. Responding to consumers’ aspirations for convenience and relevance, McDonald’s has evolved its operations over the past few years to digitise its consumer experience, notably through apps.OMD Egypt has been tasked to inn
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