Following an extensive review process, Zain Group, a leading Middle Eastern mobile operator headquartered in Kuwait, appoints OMD as their new strategic media-buying partner effective immediately, making this its first telco account win for OMD on a regional level. OMD has been given the media portfolio covering Zain Group and its mobile operations in Kuwait, Bahrain, Iraq, Jordan and Saudi Arabia.
The telecommunications company has an extensive commercial foothold in the region and will focus on leveraging digital transformation and seizing opportunities shaping the ever-evolving industry.
Duncan Howard, Chief Commercial Officer, Zain Group commented, “OMD’s capabilities in areas such as digital media, along with their in-depth understanding of our business objectives were instrumental to our decision. We are confident that OMD are the right media partners to accompany Zain on our digital lifestyle journey.”
Wissam Najjar, Regional Managing Director, Saudi, Egypt & Lower Gulf noted, “These are exciting times for us – Zain is our first ever regional telco client with a presence in five markets across MENA. This win is truly a collective achievement for all teams involved.”
Najjar concluded, “From consumer insights, strategy and buying to technology and performance marketing, OMD was able to demonstrate the scale of its operation, combined with expert local knowledge, understanding the nuances of each specific market challenge. Moving forward, we will utilize our expertise in deploying emerging technology to fuel the next phase of growth for Zain within the telco industry.”