Following an extensive review process, Zain Group, a leading Middle Eastern mobile operator headquartered in Kuwait, appoints OMD as their new strategic media-buying partner effective immediately, making this its first telco account win for OMD on a regional level. OMD has been given the media portfolio covering Zain Group and its mobile operations in Kuwait, Bahrain, Iraq, Jordan and Saudi Arabia.
The telecommunications company has an extensive commercial foothold in the region and will focus on leveraging digital transformation and seizing opportunities shaping the ever-evolving industry.
Duncan Howard, Chief Commercial Officer, Zain Group commented, “OMD’s capabilities in areas such
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