McCann will oversee the creative for Kinder, a Ferrero brand.
Ferrero has chosen McCann Worldgroup to handle its creative account for Kinder and Tic Tac in the Middle East, alongside the Africa, Asia-Pacific and Europe regions.
McCann WorldGroup’s win follows a competitive pitch, which resulted in McCann taking on global brand strategy responsibilities for the two brands. In addition, the agency has won all Ferrero brands in Mexico.
The pitch was a consolidation of Ferrero’s creative accounts across the globe to “streamline its global agency portfolio”.
Ferrero said the creative review had resulted in “
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