For the first time Lebanon’s LeMall is offering a gift card with a personal touch. To raise awareness of the new product, M&C Saatchi has rolled out a campaign showcasing the card’s benefits. A mother’s day in-branch and digital campaign linked to the gift card is also to be launched.
Agency M&C Saatchi
Creative director Danielle Metni Chebli
Senior art director Maya Toutounji
English writer Maral Ghanma
Account director MC Hajjar
Account executive Danya Taha
