Pan-Arab broadcaster MBC is to add to its growing portfolio of channels with the launch of MBC Drama.
The new channel will go live within the coming weeks and will have its official launch at the Armani Hotel, Dubai, on 24 November in the presence of a host of television stars and celebrities from the Arab world.
The Arabic-language station is to broadcast 24 hours and will focus primarily on soap operas and drama, including programmes from Egypt, Syria and the Gulf.
The free-to-air channel is understood to be unrelated to its pay-TV namesake MBC+ Drama, which is a joint venture between the Orbit Showtime Network (OSN) and the MBC Group and airs uninterrupted Arabic drama and Turki
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