MBC Group has unveiled the all-new version of its video on demand (VOD) service, Shahid. It has a whole new look and range of features. Not only is there now more content and features, the VIP version includes exclusive original Arabic titles, exclusive premieres from cinema, series ahead of television and live TV in HD. It is ad-free and downloadable to watch offline. Shahid also announced a content partnership with Disney and Fox, as well as a strategic partnership with streaming platform Spotify. The launch advertising was created by Livingroom Dubai and celebrates that for all the diversity in the Arab world, we share this communal viewing experience, whoever we are and wherever we are.
Agency Livingroom Dubai Art Directors Anas Saraj/Mahmoud Alkhawaja Copywriters Seyoan
Vela/Ahmad Al Masri Production House Filmmaster MEA Director Jamie Muir
