Create Media Group, an independent, full-service digital agency, has been appointed as the social media agency of record for the Dubai Food Festival 2020. Dubai Food Festival is a citywide culinary celebration that showcases the Emirate’s position as the region’s gastronomy capital.
Create Media will be crafting the stories and creating the content that connects the engaged ‘foodie’ community through all owned social channels, the team aim to promote Dubai Food Festival in a new and clear way as a cross-city event that adds value to the user base on a daily basis through recommendations, updates, entertaining and engaging content.
Spanning across the city, Dubai Food Festival isn’t so much a festival as it is a culinary adventure. From street eats to Michelin starred experiences, there’s something for everyone to enjoy.
Tom Otton, Managing Director at Create Media Group, commented: “Continuing to build our relationship with Dubai Tourism, after the delivery of the creative and social scope’s for Dubai Fitness Challenge is important to us. Connecting the community through high quality content is what we do, and we’re grateful to be able to bring our social and production teams together on a project like this to add real value to our home city.”