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MATTER OF FACT – News, Views & Trends from the World of Public Relations by Ahmad Itani, Founder & Chief Executive Officer of Cicero & Bernay Public Relations

AI – beyond the naked eye in the social media universe.

Looking up at the night sky has an overwhelming effect on most people because the universe is unfathomable.

We still don’t know exactly how many stars are in our own Milky Way, but estimates range between 100 billion and 400 billion. this is just for one galaxy, and there are billions or even trillions of galaxies in our universe. this profound feeling of vastness and complexity is no longer confined to the night sky. In fact, I experience this feeling every time I consider the big data we are creating right here on earth. our data is now so complex that traditional processing methods are incapable of handling it. the major


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