Group head of marketing and communications, Mashreq Bank
Additional positions
• Mum
• Part-time gardener
Years in current position: 1.5
Years in company: 1.5
Size of department: 35+
Previous jobs
With HSBC for 10 years: started as head of comms for commercial banking, MENA; then global head of campaigns for the commercial bank in London; then shifted to the marketing world, to become global head of marketing strategy, global banking and markets; and finally (briefly) global head of marketing strategy, wholesale corporates.
Recent campaigns
The team has done a great job in driving earned coverage of our digital capabilities and direction; we’ve seen a massive shift in the tone and frequency
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