Alice Bézirard-Fischer
Media lead, Coty
Years in current position : 3
Years with company: 4
Size of department: 10
Previous jobs
• 2011-2014: Global account manager at Awin (Europe’s leading affiliate marketing agency)
• 2014-2017: Head of Affiperf (trading desk) at Havas Media Middle East
Recent campaigns
Measuring impact of online advertising on in-store sales – Bourjois (September 2019). Reinventing product trial in a post lockdown world – Max Factor, Rimmel, Bourjois (May 2020).
Career highlights
Throughout my career, I have had the fortune to be part of transformational initiatives, from launching a trading desk from scratch in the region to leading the in-housing of di
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