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Manchester City announces global partnership with Publicis Sapient

"This collaboration is about harnessing the power of digital transformation to elevate fan engagement and create immersive, tech-driven experiences that brings global supporters, including those in the UAE and wider Middle East closer to a club they love," said Bassel Kakish, CEO, Publicis Groupe Middle East and Turkey.

Manchester City

Manchester City has announced a multi-year global partnership with Publicis Sapient, naming the company as its official digital business transformation partner.

Through this partnership, Publicis Sapient will support Manchester City’s ongoing digital transformation strategy, helping the Club enhance its digital ecosystem.

As part of the partnership, the Publicis Sapient brand will be prominently featured across pitch-side LED advertising at the Etihad Stadium and Joie Stadium in the UK, as well as across the Club’s social media channels, further strengthening visibility across key international markets.

“This collaboration is about harnessing the power of digital transformation to


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.