Mad Stars, one of Asia’s international advertising festivals, announced the winners for 2022 at a grand ceremony in Busan, South Korea, on Saturday night.
The festival announced Impact BBDO as the Agency of the Year winning 3 Grands Prix, 6 Golds, 6 Silvers, a Bronze and 3 Crystal trophies. Earlier, the agency had also picked up the most finalists in the world with 46 pieces in the running for metal.
The region won four Grands Prix in all — Impact BBDO bringing home three of those for its ‘Elections Edition’ campaign for Annahar Newspaper, which also had won a Grand Prix previously at Cannes Lions this year. These three awards were in the Outdoor, Human Rights, and Print categories. Havas Middle East picked up a Grand Prix in the PR category for “Liquid Billboard” along with 4 gold, 1 Silver, 2 Bronzes and 6 Crystals which also had picked up Grand Prix earlier at Cannes Lion.
Other regional wins included TBWA\RAAD ( 6 Golds, 3 Silvers, 4 Bronzes, 11 Crystals), MEMAC Ogilvy (3 Golds, 1 Bronze), VMLY&R ( 3 Silvers, 3 Bronzes, 4 Crystals), Horizon FCB (2 Silvers, 2 Bronzes, 4 Crystals), UAE Government Media Office (1 Silver, 5 Crystals), Leo Burnett (1 Silver, 1 Crystal) and MullenLowe and Wunderman Thompson with 1 Crystal each.
73 countries had submitted almost 19,000 entries this year at Mad Stars, which were culled down to 1,745 finalists. The UAE had led the world with the most finalists of any country and went on to win the most trophies in the world as well, a testament to the powerful creativity in the country.
Hwan-Jin Choi, chairperson of Mad Stars, stated that “It’s truly remarkable to see the creativity coming from the UAE, the UAE was the country with the most finalists, I can now confirm they are also the country that has received the most awards at Mad Stars 2022. Once again Impact BBDO was named Agency of the Year, in particular their work for the Election Edition was highly regarded by our panel of judges. On behalf of Mad Stars 2022 I’d like to congratulate Ali Rez and his entire creative team for their achievement.”
A total of fifteen Grands Prix were awarded to the following nine agencies:
Impact BBDO for The Elections Edition – United Arab Emirates – Print Grand Prix, Human Rights Grand Prix, Outdoor Grand Prix
Havas Middle East for Liquid Billboard – United Arab Emirates – PR Grand Prix
Dentsu Webchutney for Unfiltered History Tour – India – Design grand Prix, Radio & Audio Grand Prix, Interactive Grand Prix, Brand Experience & Activation Grand Prix, Media Grand Prix.
DDB Group Aotearoa New Zealand for Samsung iTest – New Zealand – Mobile Grand Prix, Direct Grand Prix
FBC Lisbon for Portuguese (Re)Constitution – FBC Lisbon – Portugal – Education Grand Prix
Innocean for Hydrogen Garbage Truck – Innocean – Republic of Korea – Healthcare Grand Prix
Ogilvy India for Shah Rukh Khan-My-Ad – Ogilvy India – India – Data Insights Grand Prix
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