The Dubai Lynx International Festival of Creativity is to launch a ‘creative effectiveness’ category at next year’s festival.
The festival, which will take place from March 6 to 9 next year, has also announced its jury presidents.
Emma Farmer, the Dubai Lynx’s festival director, said: “Discussions around the effects of creativity on business continue to be had across the industry. We’re introducing creative effectiveness as a necessary award for the region, with the ultimate goal of it providing the definitive benchmark in recognising the correlation between creativity and effectiveness in MENA.”
The creative effectiveness category will recognise creative work that has produc
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Tags:Dubai Lynx
