L’Oréal Middle East and AstroLabs have launched L’Oréal TechQuest, a challenge for homegrown startups in the UAE and Saudi Arabia to develop beauty technology for L’Oréal Middle East.
TechQuest, the first of its kind initiative in the region, and is the Middle East’s regional semi-finals of the wider L’Oréal Big Bang Beauty Tech Innovation Programme.
It is aimed at driving open innovation and co-creation of innovative beauty solutions by nurturing promising startups from South Asia Pacific, Middle East and North Africa region.
It highlights the key role of SMEs in driving the region’s economies through innovation, and the commitment of L’Oréal Middle East
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