The Loeries, Africa & The Middle Eastern-based brand communications festival, has announced that is open for entries.
“The Loeries is an organisation that is built on the mission of enhancing creative innovation,” says Loeries CEO, Preetesh Sewraj.
“This year we continue this goal through this first step – opening of entries. This will allow brands, agencies, production companies and anyone that creates brand communication to submit their work into a judging programme that is rooted not just in a long history, but also in sound governance that is globally respected.”
The entry eligibility period is for work that was commercially published, launched or aired to a substantial audience anytime from 1 July 2023 to 30 June 2024.
Entries are open immediately with the early bird entry deadline set for 3 May, with the entry phase planned for a closing date of 31 May.
The Loeries focuses on key categories where creative excellence amplifies a brands “ability to connect with its audience”.
These categories include Film, Print, Radio & Audio, Digital, Design, Live Events, PR, Social Impact Campaign, Service Design, Media Innovation and a number of other innovative categories.
These categories are continuously refined annually to ensure that they represent a true view of the types of consumer communication being created across the region.
The Loeries celebrates innovative work from brands, agencies, and production companies as well as individuals as they pursue communication that creates a positive impact on the lives of consumers and the economy.
Loeries takes place in Cape Town towards the end of year in the month of October.
The Loeries Awards are supported by a complete Loeries Creative Week, filled with workshops and sessions focused on the industry.
