Leo Burnett Beirut’s ‘Legally Bride’ won a Glass Lion at Cannes. Jo Chemali explains why more agencies should be involved in the fight for social change and the battle against archaic practices.
Kafa, a Lebanese NGO that fights for women, children and familial rights in Lebanon, approached us last November to create a campaign against child marriage, which is still legal in Lebanon.
Contrary to most countries, where personal status laws are civil laws, in Lebanon marriage is governed by religious authorities – those same religious authorities that have condoned child marriage for years.
The issue at stake is complicated, not only because of religion, but also because popular s
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