Over the past weekend, Little Moons, a UK-based mochi brand, hosted a pop-up at JBR Dubai in an effort to connect with consumers in the city on a personal level.
The brand wanted to ‘create memorable moments’, raise awareness around its snack-able ice cream product and become the third biggest ice cream brand in terms of value sales in Carrefour, a major hypermarket retailer in the region.
““Whilst Little Moons is already the number 1 mochi ice cream brand in the region, it’s clear that many people still have never tried mochi ice cream. This presented a huge opportunity for sampling and awareness,” said Amelia Butler, Senior Marketing Manager, Little Moons.
To bridge this gap,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
