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Lipton picks homegrown brand as its cup of tea

Tea giant Lipton has announced a partnership with homegrown cafe Project Chaiwala.

Part of Apparel Group’s series of restaurants and cafes,  Project Chaiwala is a homegrown concept cafe based in Dubai, UAE.

As part of the collaboration, the tea giant will co-create three new special tea blends for Project Chaiwala.

The collaboration is a part of Lipton’s vision to reinforce Lipton’s position in the regional market.

“We are very excited by this partnership with Project Chaiwala,” said, Abhiroop Chuckarbutty, President- Africa, Middle East, and Turkey at Lipton Teas and Infusions.

“Our vision focuses on reinforcing Lipton’s position within the regional market, and support


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