With the Middle East Public Relations Association (MEPRA) readying to mark its 20th anniversary in November, agencies operating in the region’s complex communications sector continue to navigate a period of relentless change and challenges.
In tandem with the daily evolution of MENA’s traditional media landscape, the region is home to social media consumption rates that regularly rank among the world’s highest per capita. With the maturing Arab world’s relatively youthful populations typically tending to source news and media via digital and social media platforms over print, agencies are locked in a never-ending race to keep up with consumption trends.
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