Lightblue has appointed Andrew Gibbons as Group Account Director.
Gibbons brings 18 years’ marketing experience from across the UAE and UK, including three years’ experience at Lightblue as an Account Director between 2014 -2017.
Bringing a wealth of experience and cross-market perspective, Gibbons will lead Lightblue’s client service team, and be responsible for the delivery of brand experience projects across accounts including Porsche, Dyson, Boss, Mashreq, ArtsDao and Cenomi, as well as new business.
Gibbons began his career in Leeds at Savvy Marketing, where he worked across clients such as Shell, Britvic, and Domino’s Pizza across a number of roles as he was promoted through the agency between 2006 – 2014.
He then spent four years as Head of Sponsorship at Sky Gaming & Betting developing sponsorship strategies.
Gibbons joins Lightblue from The Jockey Club where he was Head of Bookmaker Partnerships, developing short- and long-term marketing strategy for brand partners.
He will lead the team, and report directly to Lightblue’s Business Director, Lizzie Howitt.
Andrew said: “Joining Lightblue as Group Account Director at a time when the agency is winning inspiring new business and expanding into new markets, is a very exciting step in my career.
“My new role brings opportunities for bold and innovative work, both with new clients, and those who have trusted Lightblue for more than 10 years.
“The team is exceptionally talented, and I am looking forward to together creating memorable and impactful solutions for our clients.”
Lightblue is one of the UAE’s creative marketing agencies, delivering strategic consultation, immersive installations, content, and stunts across UAE.
The agency has delivered experiences to global brands across a range of industries including fashion, fragrance, and luxury, to gaming, banking, and leisure.
Campaign Middle East will be hosting its monthly Breakfast Briefing on the Out of Home industry on 10th November at the Grand Plaza Mövenpick, Media City, Dubai. To find out more click here.
