Samir Shanbhag, partner, rain
“We will work with your agency, but we won’t do a retainer arrangement. We’ll work on a project-to-project basis.”
I don’t know how often you have heard this, but this is getting increasingly commonplace. Clients are working with more than one creative agency and prefer not to have a retainer arrangement with any one of their partners. They choose which agency to brief for a project based on their judgement of who will deliver better quality and better value. And almost always they will have a fall-back option within their roster.
This means the creative agencies’ preferre
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
