Any article about gaming is going to contain big numbers. And the numbers are staggering. But many of these numbers still take some people, even in our industry, by surprise.
While cultural conversations focused on the staggering box office of Barbie last year ($1.5 billion) it barely touches the $8.5 billion that Grand Theft Auto V has grossed, but we’re not hearing much in the media about the scale of the gaming industry.
Gaming isn’t the next big thing. This isn’t the year of gaming. That time has long since passed. Here in MENA, we have 14 per cent of the global gaming population playing and forecasts suggest the industry’s value to almost double by 2028 to $9.6 billion.
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