Enter the gaming world, where reality blurs with virtual realms, providing endless brand integration possibilities. Brands are tapping into gaming to connect with younger audiences in immersive ways.
Let’s explore the Mastercard ‘Priceless Legends’ campaign’s success in this case study.
The Story
As a strategic sponsor of Gamers8, the largest gaming esports festival in the world, ‘Priceless Legends’ campaign was designed to promote Mastercard’s participation for the second year in a row.
The objective of the campaign was to build on Mastercard’s role underlines the company’s commitment to delivering a diverse and exciting range of experiences for the younger generation,
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
