By Sally Ezzat, account director at J. Walter Thompson Cairo
As a teenager, I wanted to be an architect and interior designer. I admired how every design becomes a unique expression, although it’s just a building or room.
I was obsessed with variations in every detail, the perfect representation of consumer understanding within a client’s living space.
That obsession changed in 2003, in 30 seconds – and the Audi keychain TV copy was the trigger. Lesson #1: There’s immense power in simplicity.
So I changed my major and began my career path at a small agency, battling through the next three years of sleepless nights learning anything and everything about the profession. Lesson #
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