Leo Burnett Saudi Arabia has appointed Tarek Akil as Business Lead, tasking him with heading up the agency’s Riyadh operations and driving growth through integrated client partnerships.
Akil brings more than 20 years of experience across Egypt, the Levant, North Africa and the GCC, having led campaigns for major regional and global brands including Vodafone, Ariel, Pampers, Trident, SODIC, Emirates NBD, ExxonMobil, Majid Al Futtaim and Almarai.
The role also marks his return to Publicis Groupe Middle East. He previously worked at Saatchi & Saatchi, where he led the regional Cadbury chocolate portfolio.
“Tarek brings the kind of strategic clarity and client-first thinking that’s critical
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