New York Festivals AME Awards has revealed the 2023 AME Report.
It recognises agencies and brands for their achievements during the 2023 AME Awards.
Agencies that have introduced effective creative work for leading advertisers and innovative brands that created disruptive campaigns are celebrated.
For 2023, Leo Burnett Middle East, a Publicis Groupe agency, emerged as the frontrunner in this year’s AME Awards annual ranking report.
Their range of outcome-focused campaigns received top honours in this year’s competition and secured the agency a premier spot on this year’s AME Agency Report.
Bassel Kakish, CEO of Publicis Groupe Middle East & Turkey said, “Awards shows like the AMEs are important as they continually raise our standards as an industry. They encourage agencies and brands to improve the effectiveness of campaigns and ultimately deliver better value for the end consumer.
“Having been most awarded at the recent AMEs, and now being ranked #1 globally validates that we’re leading the curve in both creativity and effectiveness. And this is only possible when you have exceptional talents to make this happen.
Agencies
Leading agencies ranking in the top tier of the report include BBDO China, Saatchi & Saatchi Middle East, Leo Burnett Manila, and McCann Canada.
Leo Burnett Middle East earned the highest number of points for their progressive creative and effective campaigns including the result-driven Gold-winning campaign ‘Self Check Out’ for client K-Lynn.
‘Self Check Out’, on K-Lynn’s e-commerce site introduced a unique channel that encouraged Arab women to perform a breast self-examination.
Gold-winning ‘Homecoming’, Leo Burnett Middle East’s campaign created for client Home Centre, championed adoption, confronted cultural taboos, and became the pioneering initiative addressing orphaned children in the Middle East, resulting in their placement into homes.
In total the Publicis Groupe agency earned an impressive 2 AME Gold Tower Awards, 6 Silver, 10 Bronze, and 4 Finalist Awards.
Tahaab Rais, Chief Strategy Officer of Publicis Groupe Middle East & Turkey, said, “The best agencies win at both creative and effectiveness award shows. The AME Awards by New York Festivals have, for many years, been respected as a premium competition for creative and marketing effectiveness globally.
“It is not easy to win awards there. And seeing us rank #1 globally and our work win the most globally across a range of brands from our region, following the success at other shows for those same brands, is a testament to the fact that we are making work that does work for our brand partners.”
Brands
The report includes global brands that have used innovative technology, spotlighted diversity, and inclusion, collaborated with influencers, championed local businesses, embraced social marketing, forged unique partnerships, tackled environmental challenges, and developed ways to support communities.
Bimbo, the Mexican multinational food company, earned the number one spot at the top of the AME Brand Ranking Report.
The brand’s multi-award-winning campaign, ‘The Greatest Guide to Jochos & Burgers’ was created by Vector B McCann / Performance Art.
Their work drove the agency to the number 2 spot on the AME Agency Report.
It demonstrated both multi-segment chain-value marketing and consumer engagement while using the world’s first fully generative search and signage system.
The system is designed to put 8,402 of Mexico’s most creative hamburger and hotdog stands on foodies’ map.
Juan Luis Arteaga, Managing Director of Vector B, said: “This is the kind of project where the beautiful relationship the Bimbo brand has with the Mexican community flourishes and creates value for everyone involved.
“At the crossroads between traditional urban culture and technology, vendors can let themselves be known, people can find the most creative and unthinkable recipes and Bimbo bonds with them, moving one step further to its purpose of nourishing a better world. We are very grateful that they let us be part of it”. –
To view the entire 2023 AME Report (Agency & Brand) here.
