Leo Burnett Beirut has walked away with a silver Lion at the opening awards ceremony in Cannes.
The agency was the only regional outfit with a chance of winning anything during the festival’s inaugural awards night, grabbing silver in the PR category thanks to its ‘Fake it all’ campaign for the Brand Protection Group (BPG).
Inside the cavernous Grand Audi, awards were handed out this evening in the PR, direct and promo & activation categories, although there were no Middle East shortlists in the latter two.
Leo Burnett had been nominated twice for the BPG initiative, which sought to raise anti-counterfeit awareness in Lebanon. The integrated campaign had included a look-alike rep
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Congratulations!
Wohooooo congrats 😀