Credits: Landor
WPP agency, global brand consulting Landor & Fitch has announced a rebrand of its identity. The agency will now go by the name, Landor.
The rebrand also includes an overhaul of its visual identity including its logo and associated colours.
It also sees the consultancy drop the Fitch name, which Landor first took on when it combined with the combined experience and retail design consultancy in 2020.
The brand’s new ultramarine identity is inspired by the “transformative power of water” and pays tribute to origins of the business, which was founded by Walter Landor on a ferry boat in San
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