Stills from the next chapter adidas' You Got This featuring Lamine Yamal.Continuing the narrative of its latest brand platform ‘You Got This’, adidas has launched the next spot in the series, featuring star athletes like Lamine Yamal, Aitana Bonmati, Anthony Edwards and Aliyah Boston.
The installation of the campaign uncovers the ‘Sideline Effect’, the impact of negative and positive behaviours from the sidelines. Specifically to the region, the experience of unhelpful behaviors from the sidelines is present in nine out of ten of grassroots athletes in the UAE and Saudi Arabia.
Backed by the insight that unhelpful behavior from coaches, parents, supporters and teammates can act as a source of pressure and push many young athletes to quit, adidas has created
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