Lamine Yamal and other stars unveil next chapter of adidas’ ‘You Got This’

Continuing the narrative of its latest brand platform ‘You Got This’, adidas has launched the next spot in the series, featuring star athletes like Lamine Yamal, Aitana Bonmati, Anthony Edwards and Aliyah Boston.

The installation of the campaign uncovers the ‘Sideline Effect’, the impact of negative and positive behaviours from the sidelines. Specifically to the region, the experience of unhelpful behaviors from the sidelines is present in nine out of ten of grassroots athletes in the UAE and Saudi Arabia.

Backed by the insight that unhelpful behavior from coaches, parents, supporters and teammates can act as a source of pressure and push many young athletes to quit, adidas has created its ‘Sideline Essentials’.

Florian Alt, Vice President, Global Brand Communications at adidas, said: “This latest chapter of the brand campaign aims to help motivate everyone to be a positive influence on every pitch, track and court. We set out to create a campaign to highlight how the everyday actions of those in and surrounding the game can be the difference between a young athlete showing up on the starting line or dropping out.”

Supported by a film spot titled ‘We All Need Someone To Make Us Believe’, the campaign pulls at the heartstrings of global audiences by highlighting the importance of positivity in sport.

“I’ve had an unforgettable year of football, and it wouldn’t have been possible without my family, my teammates and of course, my community – the 304,” said Lamine Yamal, Spanish professional footballer.

“Throughout the year, but especially in moments of pressure, I have received much of the advice in adidas’ ‘Sideline Essentials’. Having that trust and support of my family, friends and community has helped me stay in the moment and achieve many of my dreams so far,” he said on his journey.

Behavioural scientists project that if coaches, parents, supporters and teammates adopted just one of the positive behaviours from adidas’ ‘Sideline Essentials’, it could help encourage up to 20 million more athletes to play sport more regularly.