Lamborghini is taking a novel approach to marketing in the UAE, tapping into the youth market.
The glamorous sports car brand has made a name for itself with a long-standing history of sportiness and luxury for wealthy customers.
As the pinnacle of Italian engineering, power and style, the brand is known for its sharp lines, roaring engines, and intimidating presence on the road.
These characteristics make it perfect for the UAE, where luxury automobiles are a passion. Owning a Lamborghini is a great way to say ‘I have made it’.
Campaign Middle East spoke to Rakan Turki, CEO of Lamborghini Abu Dhabi & Dubai, who highlighted the unique campaigns it has done in the last year to boo
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