In this new TV commercial for Kraft by JWT Dubai, consumers are reminded of their childhood favourite and the memories that are associated with the brand.
Project Brothers
Client Kraft
Agency JWT Dubai
Chief creative officer Ramsey Naja
Executive creative director Seyoan Vela
Regional creative director Adham Obeid
Associate creative director Dalia ElMenhall
Production house Frame Nation Films SAL
Director Cric
TV producers Souraya El-Far, Raja’a Chami
Planner Prabhakar Iyer
Business (associate) director Nathalie Gevresse
Account director Claudine Sidawi
Account executive Helena Schneider
Exposure TV, online
Using simulated fellatio to sell “cream cheese” in the Middle East? Interesting strategy.