Warner Bros. Discovery has announced the rebrand of kids channel Boomerang, where it will continue on as Cartoonito in the Middle East & North Africa region.
The rebrand follows Warner Bros. Discovery’s commitment to catering to a pre-school age audience.
Vanessa Brookman, Senior Vice President, Kids & Family EMEA for Warner Bros. Discovery said, “Celebrating individuality and originality, Cartoonito offers a safe space where kids and their families can laugh and learn alongside beloved characters.”
Warner Bros. Discovery also rebranded its Boomerang offering to Cartoonito in Southeast Asia, Taiwan and Hong Kong, earlier this year.
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