Khaled Al Shehhi, Executive Director of Marketing and Communication at UAE Government Media Office, took to stage at the Dubai Lynx to announce the launch of a new initiative Ad Net Zero.
AlShehhi announced: “The UAE proudly launches Ad Net Zero, marking a pivotal moment in our journey towards sustainability.”
“This initiative, a project close to my professional journey in the UAE, is not just a response to a global climate emergency; it is a bold statement of our commitment in the advertising industry.”
Ad Net Zero is a global initiative committed to reducing greenhouse gas (GHG) emissions in the advertising sector.
Highlighting the significance of the initiative in the co
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