KFC launches ‘Anything But Ordinary’ through Memac Ogilvy and Mather UAE

KFC Middle East launched its limited edition anything-but-ordinary Kentucky Burger in an ‘Anything But Ordinary’ way. With this special double chicken patty burger KFC took advertising a step further to where no one has advertised before, in Spotify Premium. Partnering with three big artists in the region; Flipperachi, Moh Flow and Shébani, KFC gave its fans and listeners the complete feel-good experience. It turned the no-ads platform into its media space and became the brand to cleverly advertise on Spotify premium where other brands didn’t dare. While fans of these artists enjoyed listening to their music on the premium service with no-interruptions, they also noticed their artists me delicious-looking Kentucky Burgers through their cover photos, bios, profile pictures, and events. The agency was Memac Ogilvy & Mather UAE.