Dakar Rally is known to be the beast of all rallies. And this year it happened in Saudi Arabia. Seeing the change that is happening in the Kingdom, Delphys decided not only to announce the event, but to create a campaign inviting the world to come and experience the beauty of the undiscovered places of Saudi Arabia like never before. With a global media reach in major cities including London, New York, Paris and Dubai, the campaign reached millions of people around the world, generating exciting sentiments towards the Saudi Arabian scenery and landscapes. The creative agency is DelphysME, with media by PHD.
Delphys ME shows Saudi Arabia like never before in Dakar 2020
With a global media reach in major cities, the campaign reached millions of people around the world,
You Might Also Like
Campaign’s Creative Faces to Watch 2024
May 3, 2024
Dubizzle Group buys Drive Arabia
May 3, 2024
Private View by Edelman’s Yasmina Boustani
May 3, 2024
Engage Works to launch in Saudi Arabia
May 3, 2024