WPP’s J. Walter Thompson has taken a majority stake in Beirut-based digital marketing agency Cleartag.
The agency will continue to trade as Cleartag with the deal strengthening J. Walter Thompson’s digital offering in the Middle East and North Africa.
Discussing the deal, Vatche Keverian, JWT’s MENA’s chief executive officer said: “J. Walter Thompson is always looking at where the future is headed, which is why we have had Cleartag in our sight for some time. What made them stand out from other technology companies was our shared passion for ideas and being solutions orientated. More importantly was the human connection – the coming together of like-minded people strengthens ou
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