JWT Dubai has been named a specialised partner on strategic creative work for a number of digital campaigns for UAE telco du.
The appointment follows a number of rounds of pitching, with JWT to work with du on an ongoing basis. The telco’s advertising agency of record remains Leo Burnett, whilst its media buying and planning is handled by OMD.
Chas Sweeting, senior director, digital communications at du, said: “It is essential that our digital creative agency have a strong strategic approach. We think we’ve found that partner in JWT and look forward to driving our brand and business across digital channels.”
Kieran O’Sullivan, head of digital at JWT MENA, added: “Du is an
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