JGroup, a Lebanon-based holding company with a vast portfolio of subsidiaries and investments across the Middle East, Europe, Asia, and the United States, announced the renewal of their media representation contract with Iraqi satellite TV, Alsumaria and its subsidiaries Sumer FM and Alsumaria.tv. The contract is renewed for five more years.
The five-year renewal marks a milestone in the longstanding relationship of JGroup and Alsumaria TV, Sumer FM and Alsumaria.tv. The renewed partnership will see JGroup represent Alsumaria TV, Sumer FM and Alsumaria.tv exclusively in the region, serving millions of viewers and an expanding advertiser base. The partnership will also explore new avenues of revenue for advertisers as well as introduce innovative services and initiatives that will guide them into targeting the right audience at the right time and place.
Alsumaria TV is one of the leading satellite networks in Iraq, with offices in the UAE, Lebanon and Jordan. Producing almost all of its 24/7 content in-house, the network broadcasts shows and programs hosted and produced by Iraqis. In addition, the network owns exclusive rights and broadcast various movies, documentaries, musicals, children, entertainment, and sports shows. Similarly, Sumer FM is a radio station broadcasting music, entertainment, social, cultural and sports programmes. It launched in 2004 and broadcasts on 99.8 FM (Baghdad), 91.8 FM (Basra), 98.2 FM (Erbil), 92.8 FM (Sulaimaniyah), 99.9 FM (Dohuk) and 105.8 FM (Diwaniya).
Emphasizing on their partnership, Imad Jomaa, founder and President of JGroup said “We are happy to have renewed our contract with Alsumaria TV, Sumer FM and Alsumaria.tv, through which we continue to serve an array of advertisers in the region. Alsumaria TV is a leading network in Iraq. The network’s popularity and viewership strengthens its position and helps retain its standing as an important advertising platform for existing advertisers as well as the ones who want to enter the Iraqi advertising and media industry. We have always been trusted advisors for our customers and Alsumaria TV, Sumer FM and Alsumaria.tv enables us to unlock new possibilities for them.”
Chafic Tabet, chairman of Alsumaria Media Group said “We are pleased to have JGroup as a part of our journey. Over the past few years, we have been innovating with our programs and news broadcast to meet the expectations of our audience and reach new prospects. To have renewed the partnership with JGroup strengthens our business roadmap and helps us advance to achieving new business milestones.”
By renewing the partnership with Alsumaria TV, Sumer FM and Alsumaria.tv, JGroup continues to provide advertisers inroads into the evolving Iraqi advertising and media landscape.